About Us


Direct Trade Limited is a private, British-owned healthcare and cosmetics wholesale company that markets and distributes a broad range of over-the-counter (‘‘OTC’’) products, either directly or indirectly, in the UK. We focus primarily on mother & baby care including food and skin care products. We are able to source the most popular products to meet your demand in the UK with brands such as Aptamil, Vitabiotics, Femfresh, Estee Lauder, Nuxe, Marvis.

We have built up a reputation formed on excellent service, trust and a wide range of products at very competitive prices.

We are based in London, and we are serving the UK and overseas customers.


We strive to become the primary wholesale provider of the healthcare and cosmetic products in our selected markets. Researching and fully understanding our selected markets and our customers. Working in partnership with our customers to build long-term businesses for mutual benefit.

Developing mother care, baby and healthcare products portfolio across market regions.

Flexibility, pro-activity, innovation, and effectiveness in our operations.